Blogs

Importance of Digital Marketing in today's world

Now a days the world is moving form analog to digital in every field and sector, So is the Marketing strategy of the organisations. Everyone is looking up for the digital way of promote and market themselves in this competitive world. Now the situation is that, it is nearly difficult to survive without Digital Marketing irrespective of the size of the organisation.

Why Digital Marketing is more productful than Traditional Marketing?
Earlier the marketing used to be done via Newspaper, Televisions, Pamplates, Banners, Hoardings, Broadcast, Direct mails etc which reach was always very less number of audience.

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Digital Marketing

AI vs Emotions
Can AI keep up with Human emotions?

As day by day advancement is taking place rapidly in the field of Artificial Intelligence (AI) ,In future it might take our human intelligence but it is still questionable that , can AI keep up with human emotions? There is lot of research going around the world on training and testing a model which can predict the type of emotion based on the face expression,voice and other behaviours but till now the results are negative. It has been very challenging to train the model with the diverse data of emotions which keep on changing with time.

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